In recent days, rural tourism attractions in Xiangxi Prefecture have been crowded with tourists. In Morong Miao Village of Guzhang County, such projects as Miao musical dialogues in antiphonal style, silver jewelry forging and Miao cross-stitch are popular with tourists.
“About 25 overseas tourist groups are received daily, making inbound tourism a highlight of Morong Miao Village.” Since the beginning of this year, the scenic area has received 40,000 tourists from Taiwan, Hong Kong, as well as 7 countries including South Korea, Malaysia and Thailand.
Xiangxi Prefecture aims to create the most beautiful rural tourism destination in China. Relying on key scenic spots, the two scenic belts of Yuanshui and Youshui rivers, and rural tourism roads, two boutique rural tourism routes for Tujia culture exploration and mysterious Miao townships were launched.
Efforts have been made to promote the integration of tourism plus other industries like agriculture, and tea. Tea landscapes, tea culture, tea crafts and tea products are fully integrated into all aspects of food, accommodation, travel, shopping and entertainment.
The opening of Jiugui Liquor Cultural Museum opens up a new path for industrial tourism in the local area. The ceramic landscape cultural block, the ceramic craft exhibition hall, and the pottery handicraft experience hall built in Mawangxi Village generate an annual income of nearly 60 million yuan.
It has innovated the “Red tourism plus” product development model, created high-quality Red tourism routes in places such as Shibadong Village in Huayuan County, Aizhai Town in Jishou County and Tawo Town in Yongshun County, and promoted the common development of villages and tourist attractions, so as to help the countryside prosper through Red tourism.
It has developed intangible cultural heritage museums, workshops, and training centers into new tourist attractions, and transformed exhibits into commodities, driving employment and entrepreneurship.
It has developed the tourism industry and helped women work nearby through Miao embroidery, a national intangible cultural heritage.
It focuses on developing tourism products including “cultural relics plus night consumption plus night banquets, night tours and night entertainment” and “cultural heritage plus live performances plus performing arts” in famous towns like Laosicheng, Fenghuang Ancient Town, Qianzhou Ancient Town and Liye Ancient Town, to promote tourism development and rural revitalization through historical relics.
Last year, the tertiary industry, with a focus on tourism, contributed over 70% to the growth of the gross domestic product in Xiangxi Prefecture, and more than 500,000 people in the prefecture were engaged in tourism.
Chinese source: hunantoday
